Terms of service

Last updated: 1 January 2026

1. AGREEMENT TO TERMS

These Terms of Service (“Terms”) constitute a legally binding agreement between you (whether personally or on behalf of an entity) (“Client”, “you”, or “your”) and Before Hello Events, a company registered in Abu Dhabi, UAE (Business License: CN-5375375, TRN: 104596487900003) (“Before Hello”, “Company”, “we”, “us”, or “our”), concerning your access to and use of our B2B cold email campaign services and the app.beforehello.com platform (collectively, the “Services”).

By subscribing to our Services and making payment, you agree that you have read, understood, and agree to be bound by all of these Terms. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.

We reserve the right to modify these Terms at any time. We will notify you of any changes by updating the “Last Updated” date of these Terms. Your continued use of the Services after any such changes constitutes your acceptance of the new Terms.

The Services are intended for users who are at least 18 years of age and represent businesses or legal entities. Individuals under 18 are not permitted to use the Services.

2. SERVICES DESCRIPTION

Before Hello provides done-for-you B2B cold email marketing services, including:

• Prospect Research: Triple-verified contact discovery based on your target criteria
• Email Infrastructure: Domain acquisition, mailbox setup, and deliverability optimization
• Target Audience Research: Buyer persona development and market analysis
• Lead Magnet Development: Strategic content concepts to drive engagement
• Email Copy Development: Insights-first messaging tailored to your value proposition
• Campaign Execution: Automated email delivery via our white-label platform
• Campaign Portal: Access to real-time dashboard at app.beforehello.com
• Performance Monitoring: Analytics, tracking, and reporting
• Dedicated Account Manager: Direct support and strategic guidance
• CRM & Slack Integration: Seamless workflow integration

Service levels and volume limits are defined in your selected subscription plan as described on our website.

3. ACCEPTANCE AND ACCOUNT CREATION

3.1 Payment as Acceptance

By completing payment via Stripe for any Before Hello subscription plan, you agree to be bound by these Terms of Service and our Privacy Policy.

3.2 Manual Approval Process

After payment, your account will undergo manual review and approval before campaign launch. We reserve the right to refuse service to any Client for any reason, including but not limited to concerns about compliance, prohibited industries, or Service integrity.

3.3 Account Information

You agree to provide accurate, current, and complete information during the subscription process, including:

• Valid business name and contact information
• Physical postal address (required for email compliance)
• Reply forwarding email address
• Brand assets (name, logo, colors – if applicable)
• Website URL for domain auto-forwarding
• Target market and buyer persona criteria

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

4. CLIENT OBLIGATIONS AND COMPLIANCE RESPONSIBILITIES

4.1 Legal Compliance

Client is solely and exclusively responsible for compliance with all applicable laws governing email marketing and data protection, including but not limited to:

• CAN-SPAM Act (United States)
• General Data Protection Regulation (GDPR) (European Union)
• Canada’s Anti-Spam Legislation (CASL) (Canada)
• Privacy and Electronic Communications Regulations (PECR) (United Kingdom)
• All other applicable email marketing, data protection, and privacy laws in any jurisdiction where Client operates or contacts recipients

Before Hello provides technical infrastructure only. Client is responsible for the lawfulness of their marketing campaigns.

4.2 Data Controller Status

Client acknowledges and agrees that:

• Client is the Data Controller for all prospect and recipient data under GDPR and other data protection regulations
• Before Hello is the Data Processor acting solely on Client’s instructions
• Client determines the purposes and means of data processing
• Client is liable for all data protection compliance obligations, including maintaining lawful basis for processing, data subject rights, and regulatory reporting

4.3 Required Legal Disclosures

Client represents and warrants that Client will provide Before Hello with the following information, which Before Hello will include in all campaign emails:

• Valid physical postal address of Client’s business (required under CAN-SPAM)
• Accurate sender identification (Client’s company name and representative name)
• Client’s privacy policy URL (if required under applicable law)
• Any other legally required disclosures under applicable laws

Client warrants that the physical address provided is a valid, operational business address where Client can receive postal mail.

4.4 Message Content Compliance

Client represents, warrants, and agrees that:

• All email message content provided to Before Hello is truthful, accurate, and not misleading
• Client has a legitimate business interest or other lawful basis to contact each recipient under applicable law
• Email subject lines accurately reflect the content of the message
• Message content complies with all applicable advertising, marketing, and consumer protection laws
• Message content does not infringe any third-party intellectual property rights, including copyrights, trademarks, or patents
• Message content does not contain defamatory, discriminatory, harassing, or otherwise unlawful material
• Client will not use the Services to send unsolicited messages to individuals who have previously opted out

4.5 Opt-Out and Suppression Management

Client Responsibilities:

Client is responsible for:

• Honoring all unsubscribe and opt-out requests from recipients
• Maintaining internal suppression lists for contacts who have opted out through other channels
• Not re-contacting recipients who have opted out from Client’s campaigns
• Compliance with opt-out timeframes (e.g., 10 business days under CAN-SPAM)
• Monitoring the reply forwarding mailbox provided during onboarding for opt-out requests and customer inquiries

Before Hello’s Automated Opt-Out Mechanism:

Before Hello provides an automated opt-out mechanism. Recipients can opt out by replying to any campaign email. Before Hello’s system automatically detects replies and immediately suppresses those contacts from all future campaigns for that specific Client.

Important: Suppression is applied on a per-Client basis. If a contact opts out from your campaigns, they are suppressed only for your account, not globally across all Before Hello clients. This ensures recipients retain the ability to receive communications from other businesses.

4.6 Privacy Policy Requirement

Client represents and warrants that:

• Client has (or will obtain before campaign launch) a compliant privacy policy covering Client’s email marketing activities and data processing practices, if required by applicable law in Client’s jurisdiction
• Client’s privacy policy includes appropriate disclosures about email marketing, data collection sources, data usage, recipient rights, and opt-out mechanisms
• Client will make their privacy policy readily available to recipients upon request

Before Hello does not provide legal advice regarding privacy policy requirements. Client is responsible for consulting legal counsel in their jurisdiction.

4.7 Prohibited Industries and Content

Client agrees not to use the Services for campaigns in the following industries or involving the following content:

• Adult content, pornography, or sexually explicit material
• Gambling, betting, or gaming services
• Cryptocurrency, ICOs, or largely unregulated financial services
• Military weapons, ammunition, or defense contracting
• Illegal drugs, controlled substances, or drug paraphernalia
• Any illegal, fraudulent, or deceptive activities
• Multi-level marketing (MLM) or pyramid schemes
• Payday loans or predatory lending
• Tobacco or vaping products (in restricted jurisdictions)
• Any content that promotes violence, hatred, discrimination, or harassment

We reserve the right to expand this list and to determine in our sole discretion whether content violates this provision.

4.8 Verification of Lawful Basis

Before campaign launch, Client must verify that:

• Client has a legitimate business reason to contact the target audience
• Client is not targeting individuals who have previously opted out
• The campaign complies with all applicable laws in both Client’s jurisdiction and recipients’ jurisdictions
• Client has consulted with legal counsel if uncertain about compliance obligations

Before Hello is not responsible for determining the lawfulness of Client’s campaigns and does not provide legal or compliance advice.

5. BEFORE HELLO’S ROLE AND LIMITATIONS

5.1 Data Processor Role

Before Hello acts solely as a Data Processor under GDPR and equivalent data protection laws. Before Hello provides:

• Technical infrastructure for email delivery and campaign management
• Automated opt-out mechanisms via reply detection
• Data security measures including encryption and access controls
• Campaign execution services according to Client’s instructions
• Performance tracking and analytics

Before Hello processes data only as instructed by Client through:

• Campaign setup in the app.beforehello.com dashboard
• Written instructions to Client’s dedicated account manager
• Support requests submitted to sales@beforehello.com

5.2 No Legal, Compliance, or Business Advice

Before Hello does not provide:

• Legal advice or compliance consulting regarding email marketing laws
• Guidance on data protection obligations or GDPR compliance
• Business strategy advice or guarantee of campaign outcomes
• Tax, accounting, or financial advice
• Opinions on whether Client has lawful basis to contact recipients

Client is solely responsible for obtaining independent legal counsel regarding email marketing compliance in Client’s jurisdiction(s) and the jurisdiction(s) of intended recipients.

5.3 Service Provider Disclaimers

Before Hello is not responsible for:

• Legal compliance of Client’s message content or campaign strategy
• Client’s legal basis to contact recipients (legitimate interest, consent, contract, etc.)
• Client’s data collection practices or the source of Client’s contact lists (if Client provides lists)
• Claims, complaints, or legal actions arising from Client’s email campaigns
• Regulatory fines, penalties, or sanctions imposed on Client for non-compliance
• Recipient complaints to email service providers, regulatory authorities, or industry organizations
• Third-party decisions by ESPs, ISPs, or mailbox providers regarding deliverability, filtering, or blocking

5.4 Third-Party Service Providers

Before Hello uses third-party service providers and sub-processors to deliver the Services, including but not limited to:

• Email infrastructure and delivery platforms
• Payment processing (Stripe)
• Domain registrars and DNS providers
• Email verification and validation services
• Analytics and monitoring tools
• Cloud hosting and storage providers

Before Hello is not responsible for any third-party service interruptions, data breaches at third-party providers, or changes to third-party terms of service that affect Service delivery.

A current list of sub-processors may be requested by contacting sales@beforehello.com.

6. EMAIL INFRASTRUCTURE AND DOMAIN OWNERSHIP

6.1 Infrastructure Setup

As part of the Services, Before Hello will:

• Purchase email domains on Client’s behalf for campaign infrastructure
• Register domains in Client’s name and business entity
• Configure mailboxes on Google servers for email sending
• Set up auto-forwarding to Client’s designated reply mailbox
• Optimize deliverability through DNS configuration, warming protocols, and sending patterns

6.2 Domain Ownership

Client owns all domains purchased by Before Hello on Client’s behalf. Domains are registered using Client’s business name and contact information. Before Hello acts only as the purchasing agent and setup administrator.

6.3 Upon Service Termination

When the Services are terminated or cancelled:

• Domain ownership transfers to Client: Before Hello will provide Client with domain registrar access credentials and transfer full administrative control
• Mailboxes are deleted: All mailboxes configured on Google servers for the campaign will be shut down within 30 days of termination
• Client may recreate mailboxes: Since Client owns the domains, Client may independently recreate mailboxes with any email service provider at Client’s discretion and expense
• Infrastructure support ends: Before Hello has no ongoing obligation to maintain, support, or troubleshoot domains or email infrastructure after termination

Before Hello is not responsible for any service interruptions, data loss, or deliverability issues resulting from Client’s independent management of domains and mailboxes after termination.

7. PAYMENT TERMS

7.1 Subscription Plans and Pricing

Service pricing is based on the subscription plan selected by Client as described on beforehello.com. All prices are in US Dollars (USD) unless otherwise specified.

7.2 Payment Method

All payments are processed via Stripe. By providing payment information, Client authorizes Before Hello to charge the applicable subscription fees to the payment method on file.

7.3 Billing Cycle and Auto-Renewal

• Subscriptions are billed on a monthly recurring basis
• The first payment is charged upon subscription signup
• Subsequent payments are charged automatically on the same day of each month (or the last day of the month for subscriptions started on the 29th-31st)
• Subscriptions automatically renew each month unless cancelled by Client

7.4 No Refunds

All payments are final and non-refundable. Before Hello does not provide refunds or pro-rated credits for:

• Partial months of service
• Unused email volume or prospect research capacity
• Early cancellation before the end of a billing cycle
• Dissatisfaction with campaign performance or results
• Changes in Client’s business needs or priorities
• Any other reason

Client acknowledges and accepts this no-refund policy by subscribing to the Services.

7.5 Cancellation

Client may cancel their subscription at any time by:

• Notifying their dedicated account manager, or
• Sending a written cancellation request to sales@beforehello.com

Cancellation takes effect at the end of the current billing cycle. Client will retain access to the Services until the end of the paid period. No refund will be issued for the remaining days in the billing cycle.

After cancellation:

• No further charges will be processed
• Access to app.beforehello.com will be revoked
• Campaign execution will cease
• Client may request data export (see Section 11)

7.6 No Setup Fees or Minimum Commitment

There are no setup fees, onboarding fees, or minimum commitment periods. Client may cancel at any time subject to the terms in Section 7.5.

7.7 Payment Failures

If a scheduled payment fails:

• Before Hello will attempt to process payment again within 3-5 business days
• Client will be notified of the payment failure via email
• If payment cannot be processed within 10 days, Before Hello may suspend or terminate the Services
• Client is responsible for any fees imposed by their payment provider for failed transactions

7.8 Price Changes

Before Hello reserves the right to modify subscription pricing at any time. Price changes will:

• Apply to new subscriptions immediately
• Apply to existing subscriptions upon the next renewal after 30 days’ notice
• Be communicated to Client via email to the address on file

Continued use of the Services after a price change constitutes acceptance of the new pricing.

8. INTELLECTUAL PROPERTY RIGHTS

8.1 Before Hello’s Intellectual Property

Before Hello retains all ownership rights in:

• The app.beforehello.com platform, software, and technology
• Proprietary methodologies, processes, and workflows
• Template frameworks and strategic approaches
• Internal tools, systems, and documentation
• The “Before Hello” name, logo, and branding
• All intellectual property rights in the Services infrastructure

Client receives only a limited, non-exclusive, non-transferable license to access and use the Services during the subscription period for Client’s internal business purposes.

8.2 Client’s Intellectual Property

Client retains all ownership rights in:

• Client’s product descriptions, value propositions, and business information
• Brand assets provided to Before Hello (logos, colors, taglines)
• Target audience criteria and market segmentation data
• Any other proprietary materials or content provided by Client

Client grants Before Hello a limited license to use Client’s intellectual property solely for the purpose of delivering the Services during the subscription period.

8.3 Campaign Content Ownership

Email copy, lead magnet concepts, and campaign messaging created by Before Hello as part of the Services:

• Ownership rights transfer to Client upon creation
• Client may use, modify, and repurpose this content without restriction
• Before Hello retains the right to use generalized concepts and approaches (without Client-specific details) in work for other clients

Before Hello may showcase anonymized or aggregated campaign results and methodologies in marketing materials, case studies, and portfolio examples, provided no Client confidential information is disclosed.

9. DATA PROCESSING AND PRIVACY

9.1 Data Relationship

For the purposes of data protection laws including GDPR:

• Client is the Data Controller
• Before Hello is the Data Processor
• This Terms of Service incorporates Data Processing Terms in Schedule A

9.2 Privacy Policy

Client’s use of the Services is also governed by Before Hello’s Privacy Policy, available at beforehello.com/privacy, which is incorporated into these Terms by reference.

9.3 Data Security

Before Hello implements appropriate technical and organizational measures to protect Client data, including:

• Encryption in transit (TLS/SSL) and at rest
• Access controls and authentication mechanisms
• Regular security monitoring and logging
• Secure data storage with third-party service providers
• Employee confidentiality obligations

However, no system is 100% secure. Before Hello cannot guarantee absolute security of data transmitted or stored through the Services.

10. DATA RETENTION AND DELETION

10.1 Campaign Data Retention

During the subscription period, Before Hello retains:

• Contact data (names, emails, titles, companies) for active and completed campaigns
• Email sending history and performance metrics
• Reply and conversation data forwarded to Client’s mailbox
• Dashboard analytics and reporting data

10.2 Post-Cancellation Data Retention

Upon cancellation or termination of Services:

• Campaign data is retained for 30 days to allow Client to export data and ensure continuity
• After 30 days, all campaign data is permanently deleted, including contacts, performance data, and analytics

10.3 Suppression List Retention

Opt-out suppression lists are retained permanently on a per-Client basis to ensure compliance with opt-out requests, even after Client cancels the Services. This protects both Before Hello and Client from legal liability.

If a contact opts out from Client’s campaigns, that contact remains suppressed for Client’s account indefinitely. Suppression lists are not shared between different Clients.

10.4 Legal and Compliance Retention

Before Hello may retain certain data longer than 30 days if required to:

• Comply with legal obligations or regulatory requirements
• Resolve disputes or enforce these Terms
• Maintain audit trails for financial and tax purposes

Such retention will be limited to the minimum data necessary for the legal purpose.

11. DATA EXPORT AND PORTABILITY

11.1 Client’s Right to Export

At any time during the subscription period or within 30 days after cancellation, Client may request export of:

• Contact lists from all campaigns (names, emails, titles, companies, and custom fields)
• Email reply data and conversations forwarded to Client’s mailbox
• Campaign performance metrics and analytics (open rates, click rates, reply rates, bounce rates)

11.2 Export Process

To request data export:

1. Contact your dedicated account manager or email sales@beforehello.com
2. Specify which data sets you wish to export
3. Before Hello will provide data in CSV or JSON format within 5 business days

There is no charge for data export during the subscription period or within 30 days of cancellation.

11.3 Post-Deletion Requests

Data export requests received more than 30 days after cancellation cannot be fulfilled, as campaign data is permanently deleted per Section 10.2.

12. LIMITATION OF LIABILITY

12.1 Service Performance Limitations

BEFORE HELLO MAKES NO GUARANTEES OR WARRANTIES REGARDING:

• Email deliverability rates, inbox placement, or spam folder avoidance
• Campaign performance metrics including reply rates, meeting booking rates, or conversion rates
• Achievement of Client’s business goals, revenue targets, or ROI expectations
• Third-party email service provider (ESP) or internet service provider (ISP) decisions regarding filtering, throttling, or blocking
• Recipient engagement, response rates, or interest levels
• Market conditions, competitive factors, or Client’s product-market fit

RESULTS VARY based on numerous factors outside Before Hello’s control, including message quality, value proposition clarity, target audience fit, market timing, and competitive landscape.

12.2 Exclusion of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, BEFORE HELLO SHALL NOT BE LIABLE FOR:

• Regulatory fines, penalties, or sanctions imposed on Client for email marketing non-compliance
• Legal claims, lawsuits, or complaints brought against Client by recipients, regulators, or third parties
• Damage to Client’s sender reputation, domain reputation, or brand image
• Loss of business opportunities, revenue, profits, or goodwill
• Third-party service interruptions, outages, or failures (including but not limited to Stripe, Google, domain registrars, or email infrastructure providers)
• Data loss or corruption at third-party service providers
• Unauthorized access to Client’s account due to compromised credentials
• Any indirect, incidental, consequential, special, or punitive damages

12.3 Maximum Liability Cap

BEFORE HELLO’S TOTAL AGGREGATE LIABILITY to Client for any and all claims arising from or related to the Services, whether in contract, tort, negligence, strict liability, or otherwise, SHALL NOT EXCEED THE TOTAL FEES PAID BY CLIENT TO BEFORE HELLO IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY.

12.4 Essential Basis of Agreement

Client acknowledges that the limitations of liability in this Section 12 are an essential element of the agreement between the parties, and that Before Hello would not provide the Services at the current pricing without these limitations.

13. INDEMNIFICATION

13.1 Client Indemnification Obligations

Client agrees to indemnify, defend, and hold harmless Before Hello, its officers, directors, employees, contractors, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, expenses, and fees (including reasonable attorneys’ fees and legal costs) arising out of or in any way connected with:

1. Client’s violation of these Terms of Service or any applicable law or regulation
2. Client’s violation of email marketing laws, including but not limited to CAN-SPAM, GDPR, CASL, or PECR
3. Client’s email message content, including claims of defamation, infringement, fraud, misrepresentation, or deceptive marketing
4. Claims that Client lacked lawful basis to contact recipients (e.g., no legitimate interest, no consent, no contractual relationship)
5. Client’s data collection or processing practices, including unlawful acquisition of contact data
6. Infringement of third-party intellectual property rights by Client’s content, brand materials, or campaigns
7. Recipient complaints, regulatory investigations, or legal actions related to Client’s campaigns
8. Misuse of the Services or violation of third-party terms of service
9. Client’s breach of confidentiality obligations or misuse of Before Hello’s proprietary information
10. Any harm or damages resulting from Client’s access to or use of the Services

13.2 Indemnification Process

Before Hello will:

• Provide Client with prompt written notice of any claim subject to indemnification
• Allow Client to assume control of the defense and settlement of the claim (with counsel reasonably acceptable to Before Hello)
• Provide reasonable cooperation in the defense at Client’s expense

Client shall not settle any claim in a manner that imposes liability or obligations on Before Hello without Before Hello’s prior written consent.

13.3 Before Hello’s Right to Defend

Notwithstanding Section 13.2, Before Hello reserves the right, at Client’s expense, to assume exclusive defense and control of any matter subject to indemnification if:

• Client fails to diligently defend the claim
• The claim seeks injunctive or equitable relief against Before Hello
• Before Hello reasonably determines that the claim may materially affect its business or reputation

14. TERMINATION

14.1 Termination by Client

Client may terminate the Services at any time as described in Section 7.5 (Cancellation). Termination is effective at the end of the current billing cycle.

14.2 Termination by Before Hello

Before Hello reserves the right to suspend or terminate Client’s access to the Services immediately, without notice or liability, for any reason including but not limited to:

• Breach of these Terms, including violation of prohibited activities or industry restrictions
• Non-payment or failed payment processing
• Fraudulent, abusive, or illegal use of the Services
• Violation of email marketing laws or generation of excessive recipient complaints
• Damage to Before Hello’s sender reputation or infrastructure caused by Client’s campaigns
• Provision of false or misleading information during onboarding or account setup
• Use of the Services in a manner that threatens the security, integrity, or availability of the platform
• Legal or regulatory requirements mandating termination

14.3 Effects of Termination

Upon termination by either party:

• Client’s access to app.beforehello.com is immediately revoked
• All active campaigns are stopped
• Client may request data export within 30 days (per Section 11)
• After 30 days, all campaign data is permanently deleted (per Section 10)
• Domain ownership transfers to Client and mailboxes are deleted (per Section 6.3)
• Client remains liable for all fees incurred prior to termination
• Sections of these Terms that by their nature should survive termination will survive, including but not limited to: Intellectual Property, Limitation of Liability, Indemnification, Governing Law, and Dispute Resolution

14.4 No Obligation to Reinstate

If Before Hello terminates Client’s account for violation of these Terms, Before Hello has no obligation to reinstate the account or provide refunds for unused service periods.

15. MODIFICATIONS TO SERVICES

Before Hello reserves the right to:

• Modify, update, or discontinue any aspect of the Services at any time
• Change subscription plans, features, or volume limits
• Adjust service delivery methods or infrastructure
• Update the app.beforehello.com platform or user interface

Before Hello will make reasonable efforts to notify Client of material changes that negatively affect Client’s use of the Services. Continued use of the Services after such changes constitutes acceptance.

Before Hello is not liable for any modification, suspension, or discontinuance of the Services.

16. CONFIDENTIALITY

16.1 Definition of Confidential Information

“Confidential Information” means any non-public information disclosed by one party (“Disclosing Party”) to the other party (“Receiving Party”), including but not limited to:

• Business strategies, financial information, and proprietary processes
• Client’s target market data, buyer persona research, and campaign strategies
• Before Hello’s methodologies, pricing structures, and technology infrastructure
• Any information marked as “Confidential” or that reasonably should be understood as confidential

16.2 Obligations

Receiving Party agrees to:

• Maintain the confidentiality of Confidential Information
• Use Confidential Information only for purposes of performing obligations under these Terms
• Not disclose Confidential Information to third parties without prior written consent
• Protect Confidential Information with at least the same degree of care used for its own confidential information (but no less than reasonable care)

16.3 Exceptions

Confidential Information does not include information that:

• Is or becomes publicly available through no breach by Receiving Party
• Was rightfully in Receiving Party’s possession prior to disclosure
• Is independently developed by Receiving Party without use of Confidential Information
• Is required to be disclosed by law, regulation, or court order (with prompt notice to Disclosing Party if permitted)

16.4 Survival

Confidentiality obligations survive termination of these Terms for a period of three (3) years.

17. PROHIBITED ACTIVITIES

In addition to the Prohibited Industries listed in Section 4.7, Client agrees not to:

1. Use the Services to send spam, unsolicited bulk email, or messages to purchased or scraped lists without lawful basis
2. Impersonate any person or entity, or falsely state or misrepresent affiliation with any person or entity
3. Attempt to gain unauthorized access to Before Hello’s systems, servers, or networks
4. Reverse engineer, decompile, or disassemble any component of the Services
5. Use automated tools to access the Services except as expressly permitted
6. Interfere with or disrupt the Services or servers or networks connected to the Services
7. Violate any applicable laws, regulations, or third-party rights
8. Transmit any viruses, malware, or other malicious code
9. Collect or harvest any personally identifiable information from the Services
10. Use the Services to compete with Before Hello or develop a competing service
11. Remove, alter, or obscure any proprietary notices on the Services
12. Share account credentials with unauthorized users

Violation of this section may result in immediate termination of Services without refund.

18. DISCLAIMERS

18.1 “AS IS” and “AS Available” Basis

THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BEFORE HELLO DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT
• WARRANTIES THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE
• WARRANTIES REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF CONTENT, DATA, OR RESULTS
• WARRANTIES THAT DEFECTS WILL BE CORRECTED OR THAT THE SERVICES ARE FREE OF VIRUSES OR HARMFUL COMPONENTS

18.2 Third-Party Services

Before Hello makes no warranties or representations regarding third-party services, websites, or platforms integrated with or linked from the Services. Client’s use of third-party services is at Client’s own risk.

18.3 No Professional Advice

The Services do not constitute and should not be relied upon as legal, financial, tax, or compliance advice. Client should consult qualified professionals regarding legal and regulatory obligations.

19. GOVERNING LAW AND DISPUTE RESOLUTION

19.1 Governing Law

These Terms and any disputes arising from or related to the Services shall be governed by and construed in accordance with the laws of the Emirate of Abu Dhabi, United Arab Emirates, without regard to its conflict of law principles.

19.2 Informal Dispute Resolution

Before initiating formal proceedings, the parties agree to attempt to resolve any dispute, claim, or controversy arising from or relating to these Terms or the Services (“Dispute”) through good-faith informal negotiations for a period of thirty (30) days.

Informal negotiations commence upon written notice from one party to the other at:

• For Before Hello: sales@beforehello.com
• For Client: The email address on file in Client’s account

19.3 Binding Arbitration

If the parties are unable to resolve a Dispute through informal negotiations, the Dispute shall be finally and exclusively resolved through binding arbitration administered by the Dubai International Arbitration Centre (DIAC) under its Arbitration Rules in effect at the time of the dispute.

Arbitration Terms:

• Seat of Arbitration: Abu Dhabi, United Arab Emirates
• Language: English
• Number of Arbitrators: One (1) arbitrator mutually agreed upon by the parties, or if the parties cannot agree, appointed by DIAC
• Governing Rules: DIAC Arbitration Rules (current version)
• Confidentiality: All arbitration proceedings, submissions, and awards shall be confidential

YOU UNDERSTAND THAT BY AGREEING TO THESE TERMS, YOU AND BEFORE HELLO ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION.

19.4 Exceptions to Arbitration

Notwithstanding Section 19.3, the following Disputes are not subject to arbitration and may be brought in a court of competent jurisdiction:

• Claims seeking injunctive or equitable relief to prevent infringement of intellectual property rights
• Claims related to theft, piracy, invasion of privacy, or unauthorized use
• Small claims within the jurisdictional limits of applicable small claims courts

19.5 Arbitration Fees

Each party shall bear its own legal fees and costs in arbitration. Arbitrator fees and DIAC administrative costs shall be shared equally by the parties unless the arbitrator allocates costs differently in the final award.

19.6 Enforceability

The arbitration award shall be final and binding on the parties and may be entered as a judgment in any court of competent jurisdiction. The parties agree that the arbitration award shall be enforceable under the New York Convention on the Recognition and Enforcement of Foreign Arbitral Awards.

19.7 Class Action Waiver

TO THE FULLEST EXTENT PERMITTED BY LAW:

• Any arbitration shall be limited to the Dispute between Client and Before Hello individually
• No arbitration shall be joined with any other proceeding or consolidated with any other arbitration
• There is no right or authority for any Dispute to be arbitrated on a class-action basis or to utilize class-action procedures
• There is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons

If this class action waiver is found to be unenforceable, the arbitration agreement in Section 19.3 shall be null and void, and the Dispute shall be resolved exclusively in the courts described in Section 19.8.

19.8 Jurisdiction for Non-Arbitrable Claims

For claims not subject to arbitration per Section 19.4, or if the arbitration agreement is found unenforceable, the parties submit to the exclusive jurisdiction of the courts of Abu Dhabi, United Arab Emirates.

Client irrevocably waives any objection to venue or jurisdiction in the courts of Abu Dhabi.

19.9 Limitation Period

Any claim or dispute must be filed within one (1) year after the claim or cause of action arises. Claims filed after one year are permanently barred.

20. GENERAL PROVISIONS

20.1 Entire Agreement

These Terms, together with the Privacy Policy and any other policies referenced herein, constitute the entire agreement between Client and Before Hello regarding the Services and supersede all prior agreements, understandings, and communications, whether written or oral.

20.2 Assignment

Client may not assign or transfer these Terms or any rights hereunder without Before Hello’s prior written consent. Before Hello may assign these Terms to any affiliate, subsidiary, or successor entity, or in connection with a merger, acquisition, or sale of assets, without Client’s consent.

20.3 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

20.4 Waiver

No waiver of any provision of these Terms shall be deemed a further or continuing waiver of that provision or any other provision. Before Hello’s failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

20.5 Force Majeure

Before Hello shall not be liable for any delay or failure to perform obligations under these Terms due to causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, government actions, pandemics, internet outages, or failures of third-party service providers.

20.6 No Agency Relationship

Nothing in these Terms creates a partnership, joint venture, agency, employment, or franchise relationship between Client and Before Hello. Neither party has authority to bind the other or incur obligations on the other’s behalf.

20.7 Electronic Communications

By using the Services, Client consents to receive electronic communications from Before Hello, including emails to the address on file. Client agrees that all agreements, notices, disclosures, and other communications provided electronically satisfy any legal requirement that such communications be in writing.

20.8 Headings

Section and subsection headings in these Terms are for convenience only and shall not affect the interpretation of these Terms.

20.9 Language

These Terms are written in English. Any translations provided are for convenience only. In the event of any conflict between the English version and a translated version, the English version shall prevail.

20.10 Updates to Terms

Before Hello may modify these Terms at any time by posting the updated Terms on beforehello.com with an updated “Last Updated” date. Material changes will be communicated to Client via email. Continued use of the Services after changes constitutes acceptance of the modified Terms.

21. CONTACT INFORMATION

For questions, concerns, or notices regarding these Terms of Service, please contact:

Before Hello Events
Business License: CN-5375375
TRN: 104596487900003
Address: Abu Dhabi, Abu Dhabi, UAE
Email: sales@beforehello.com
Website: beforehello.com

SCHEDULE A: DATA PROCESSING TERMS

These Data Processing Terms (“DPT”) form part of the Terms of Service between Before Hello Events (“Processor”) and the Client (“Controller”) and govern the processing of personal data by Processor on behalf of Controller.

A1. DEFINITIONS

Terms used in this Schedule have the meanings given in the GDPR (Regulation (EU) 2016/679) or equivalent data protection legislation:

• “Controller” means the Client
• “Processor” means Before Hello
• “Personal Data” means contact information processed through the Services (names, email addresses, job titles, company names, phone numbers)
• “Data Subject” means the individuals whose Personal Data is processed (email recipients)
• “Processing” means any operation performed on Personal Data, including collection, storage, transmission, and deletion
• “Sub-processor” means any third-party service provider engaged by Processor to process Personal Data

A2. SCOPE AND PURPOSE OF PROCESSING

A2.1 Subject Matter

Processor will process Personal Data on behalf of Controller for the purpose of executing B2B cold email campaigns, including:

• Storing and managing contact lists
• Sending marketing emails via email infrastructure
• Tracking email delivery, opens, clicks, and replies
• Processing opt-out and unsubscribe requests
• Providing analytics and reporting

A2.2 Duration

Processing shall continue for the duration of the subscription period plus thirty (30) days, after which all Personal Data shall be deleted as described in Section 10 of the Terms.

A2.3 Nature of Processing

Operations include: collection, storage, retrieval, organization, transmission, and deletion of Personal Data.

A2.4 Categories of Data Subjects

Business contacts and decision-makers targeted by Controller’s email campaigns.

A2.5 Types of Personal Data

• Full names
• Business email addresses
• Job titles and roles
• Company names and information
• Phone numbers (if provided)
• Email engagement data (opens, clicks, replies)

A3. CONTROLLER’S INSTRUCTIONS

A3.1 Processing Only on Instructions

Processor shall process Personal Data only on documented instructions from Controller, which include:

• These Data Processing Terms
• Campaign setup and configuration via app.beforehello.com
• Written instructions to Controller’s dedicated account manager
• Support requests submitted to sales@beforehello.com

A3.2 Unlawful Instructions

If Processor believes an instruction violates applicable data protection law, Processor shall promptly inform Controller and may suspend performance until Controller confirms or modifies the instruction.

A3.3 Compliance with Laws

Controller warrants that its instructions comply with GDPR, local data protection laws, and all applicable regulations in Controller’s jurisdiction and the jurisdictions of Data Subjects.

A4. DATA SECURITY MEASURES

A4.1 Technical and Organizational Measures

Processor implements appropriate technical and organizational measures to protect Personal Data, including:

Technical Measures:

• Encryption of data in transit (TLS/SSL 256-bit)
• Encryption of data at rest
• Secure authentication and access controls
• Regular security monitoring and logging
• Firewall and intrusion detection systems
• Secure API integrations with Sub-processors

Organizational Measures:

• Employee confidentiality agreements
• Role-based access controls (principle of least privilege)
• Security awareness training for staff
• Incident response procedures
• Vendor security assessments

A4.2 Security Standards

Processor’s security measures are designed to ensure a level of security appropriate to the risk, taking into account:

• The state of the art
• The costs of implementation
• The nature, scope, context, and purposes of processing
• The risks to the rights and freedoms of Data Subjects

A4.3 Security Updates

Processor may update security measures as necessary to maintain appropriate protection, provided the overall level of security is not diminished.

A5. SUB-PROCESSORS

A5.1 Authorization to Use Sub-processors

Controller authorizes Processor to engage Sub-processors to fulfill obligations under the Terms, including but not limited to:

• Email infrastructure and delivery platforms
• Cloud hosting and storage providers
• Payment processing (Stripe)
• Domain registrars and DNS providers
• Email verification and validation services
• Analytics and monitoring tools

A5.2 Sub-processor List

A current list of Sub-processors may be requested by contacting sales@beforehello.com.

A5.3 Sub-processor Obligations

Processor shall:

• Ensure Sub-processors are bound by data protection obligations at least as protective as these DPT
• Conduct due diligence on Sub-processor security and compliance
• Remain liable to Controller for any Sub-processor’s failure to fulfill data protection obligations

A5.4 Changes to Sub-processors

Processor may add, remove, or replace Sub-processors. Processor will provide notice of material changes to Sub-processors via email or platform notification. If Controller objects to a new Sub-processor on reasonable data protection grounds, Controller may terminate the Services as per Section 7.5 of the Terms.

A6. DATA SUBJECT RIGHTS

A6.1 Assistance with Data Subject Requests

If Processor receives a request from a Data Subject to exercise rights under GDPR (access, rectification, erasure, restriction, portability, objection), Processor shall:

• Promptly notify Controller of the request
• Provide reasonable assistance to Controller in responding to the request
• Not respond directly to the Data Subject unless instructed by Controller

A6.2 Controller’s Responsibility

Controller is responsible for responding to Data Subject requests within applicable timeframes. Processor’s assistance does not transfer Controller’s legal obligations to Processor.

A6.3 Opt-Out Requests

Processor automatically processes opt-out requests (via email replies) to ensure immediate suppression. This automated processing fulfills Controller’s obligation to honor opt-out requests promptly.

A7. DATA BREACH NOTIFICATION

A7.1 Notification Obligation

In the event of a Personal Data breach affecting Controller’s data, Processor shall notify Controller without undue delay and in any event within forty-eight (48) hours of becoming aware of the breach.

A7.2 Breach Information

Notification shall include, to the extent available:

• Nature of the breach (types of Personal Data affected, number of Data Subjects)
• Likely consequences of the breach
• Measures taken or proposed to address the breach and mitigate harm
• Contact details for further information

A7.3 Processor Investigation

Processor shall investigate the breach, take reasonable measures to mitigate harm, and cooperate with Controller’s incident response efforts.

A7.4 Controller’s Notification Obligations

Controller remains responsible for determining whether notification to Data Subjects or supervisory authorities is required under applicable law.

A8. DATA TRANSFERS

A8.1 Location of Processing

Personal Data may be processed and stored in jurisdictions where Processor or Sub-processors maintain facilities, including but not limited to the United Arab Emirates and locations where cloud infrastructure providers operate.

A8.2 International Transfers

If Personal Data is transferred outside the European Economic Area (EEA) or United Kingdom, Processor shall ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions under GDPR Article 45
• Other lawful transfer mechanisms as permitted by applicable law

A8.3 Transfer Documentation

The controller may request copies of transfer safeguards (e.g., SCCs) by contacting sales@beforehello.com.

A9. AUDITS AND COMPLIANCE

A9.1 Audit Rights

Controller has the right to audit Processor’s compliance with these DPT once per year, subject to:

• Providing at least thirty (30) days’ written notice to Processor
• Conducting audits during normal business hours and in a manner that does not unreasonably disrupt Processor’s operations
• Executing a confidentiality agreement if required by Processor
• Bearing all costs associated with the audit

A9.2 Information Requests

Processor shall provide Controller with information reasonably necessary to demonstrate compliance with these DPT, including:

• Security policies and procedures
• Certifications or attestations (e.g., ISO 27001, SOC 2) if available
• Sub-processor agreements (redacted to protect confidential information)

A9.3 Third-Party Audits

Controller may engage a qualified, independent third-party auditor acceptable to Processor to conduct audits on Controller’s behalf. The auditor must execute a confidentiality agreement with Processor.

A10. DATA RETURN AND DELETION

A10.1 Return of Data

Upon Controller’s request during the subscription period or within thirty (30) days after termination, Processor shall provide Controller with an export of Personal Data in CSV or JSON format as described in Section 11 of the Terms.

A10.2 Deletion of Data

Upon termination of Services or at Controller’s written request, Processor shall delete all Personal Data within thirty (30) days, except:

• Suppression lists, which are retained permanently to ensure compliance with opt-out requests
• Data required for legal or regulatory compliance, which is retained only for the minimum period required by law

A10.3 Certification of Deletion

Upon Controller’s request, Processor shall provide written certification that Personal Data has been deleted in accordance with this section.

A11. LIABILITY AND INDEMNIFICATION

A11.1 Processor Liability

Processor’s liability for data protection breaches is subject to the Limitation of Liability provisions in Section 12 of the Terms.

A11.2 Controller’s Liability

Controller shall indemnify Processor for any claims, fines, or penalties arising from Controller’s failure to comply with data protection obligations, including but not limited to:

• Processing Personal Data without lawful basis
• Failing to honor Data Subject rights
• Violating GDPR or applicable data protection laws

A12. TERM AND TERMINATION

These Data Processing Terms shall remain in effect for the duration of the Services subscription and shall survive termination for the period necessary to fulfill data deletion obligations (thirty days) and retention of suppression lists (permanent).

END OF SCHEDULE A

BY SUBSCRIBING TO BEFORE HELLO’S SERVICES AND COMPLETING PAYMENT, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE.

Last Updated: January 1, 2026