Voltaire Magic

🎯 The Challenge

World-renowned illusionist Jiri Slovencik approached Before Hello with a time-critical objective: generate meetings with corporate clients before the peak holiday season (Christmas and New Year’s) when demand for entertainment services reaches its annual high. With only one month to execute, the window for outreach was exceptionally narrow.

🚀 Approach

🔍 Buyer Persona & ICP Research

• Identified key decision-makers at corporations planning holiday events (HR directors, event managers, executive assistants)
• Analyzed buying patterns and budget cycles for corporate entertainment during Q4
• Mapped the ideal customer profile: mid-to-large enterprises with established event budgets and premium entertainment standards

🎁 Lead Magnet Development

• Created compelling content assets that demonstrated Voltaire Magic’s unique value proposition
• Developed positioning materials highlighting Jiri’s international acclaim and signature performances
• Crafted exclusivity-focused messaging emphasizing limited holiday availability

⚙️ Infrastructure Setup

• Deployed 15 dedicated domains with corresponding mailboxes
• Implemented full technical configuration to ensure optimal deliverability
• Completed infrastructure warm-up within accelerated timeline

📧 Strategic Execution

• Conducted targeted research to identify 1,750 high-potential corporate prospects
• Developed a concise 3-touch sequence (1 initial outreach + 2 strategic follow-ups)
• Crafted messaging that balanced Jiri’s prestigious reputation with the urgency and exclusivity of holiday booking

✅ Results

• 18 qualified meetings generated within 30-day campaign window
• Messaging positioned Voltaire Magic as the premium choice for corporate holiday events
• Campaign completed before critical booking deadline, enabling client to capitalize on peak season demand