Proper expression
91% Inbox rate; 41% Open rate; 8% Reply rate
Client:
www.properexpression.com
Industry:
Problem:
Needed strategic support on best cold outreach practices to make the channel as effective as possible
Solution:
3 Mailboxes set and maintained
3 Months campaign duration
9612 Prospects approached
41040 Emails sent
Campaign results:
91% Inbox delivery rate
41% Open rate
8% Reply rate
37 Sales opportunities
ProperExpression is a full-stack growth marketing agency that prioritizes client KPIs such as revenue, profitability, ROI, and customer acquisition. They combine art, science, and digital innovation to develop creative solutions for measurable problems. The strategies and tactics they implement for clients seamlessly integrate into multi-channel campaigns that directly impact the bottom line.
The Before Hello team utilizes a specialized sending infrastructure, personalized email warming protocols, and campaign maintenance. We cover strategy, deliverability, and copywriting while proactively managing campaigns to optimize deliverability and audience interest. Our goal was to achieve important deliverability metrics and effectively engage prospects.