Proper expression

91% Inbox rate; 41% Open rate; 8% Reply rate

Client:

www.properexpression.com

Industry:

Marketing

Problem:

Needed strategic guidance on the best practices for cold outreach to maximize the effectiveness of the channel.

Solution:

3 Mailboxes set and maintained
3 Months campaign duration
9612 Prospects approached
41040 Emails sent

Campaign results:

91% Inbox delivery rate
41% Open rate
8% Reply rate
37 Sales opportunities

ProperExpression is a growth marketing agency focused on key client metrics like revenue, profitability, ROI, and customer acquisition. They blend creativity, data, and digital innovation to tackle measurable challenges and create impactful multi-channel campaigns.

The Before Hello team set up a specialized email infrastructure for ProperExpression, including tailored email warming protocols and ongoing campaign management. We handle the deliverability strategy and actively manage campaigns to keep audience interest high. Our aim was to hit crucial deliverability targets and effectively engage prospects.

Before Hello is an exceptionally knowledgeable team when it comes to outbound email. Our whole team learned a lot from them. It has been a real pleasure and we hope to work again soon.