Owly Labs Agency

🎯 The Challenge

Owly Labs, a mobile development team with 8+ years iOS and Android expertise, needed to reach US furniture retailers requiring customer engagement solutions. With ready-made Agmenty AR platform enabling customers to visualize furniture in their homes, the challenge was: competing with established furniture tech vendors, overcoming retailer AR skepticism, demonstrating ROI versus traditional showrooms, reaching decision-makers focused on sales not technology, proving implementation feasibility without massive IT investments. Success required positioning Agmenty as competitive necessity.

🚀 Approach

🔍 Furniture Retail Buyer Research

– Targeted furniture store owners, retail managers, e-commerce directors at US retailers
– Developed personas facing: high return rates from size/style mismatches, showroom limitations, competition with online giants (Wayfair, IKEA), customer purchase hesitation
– Mapped pain points: showroom costs, visualization challenges, high returns, AR-enabled competitor threats
– Identified buying signals: e-commerce launches, showroom renovations, customer experience initiatives, return reduction goals
– Researched furniture trends: AR adoption by competitors, mobile shopping growth, try-before-buy expectations

🎁 Turnkey AR Furniture Visualization Value Proposition

– Positioned ready-made Agmenty: furniture-specific solution with product catalog and AR visualization, native iOS (Apple ARKit) and Android (Google ARCore) eliminating custom development
– Emphasized comprehensive offering: full-stack mobile development (UI/UX, programming, QA/testing, app store submission, maintenance, promotion) – complete project ownership
– Showcased AR advantages: customers visualize furniture in actual homes before purchase, reducing returns and increasing confidence, showroom-quality experience without space limitations
– Addressed retailer concerns: no massive IT investment (ready-made vs. custom), proven 8+ years expertise, turnkey implementation minimizing technical burden
– Highlighted furniture features: catalog integration, accurate size/scale in AR, style compatibility preview
– Positioned competitive necessity: major retailers adopting AR, customer expectations shifting to try-before-buy, mobile-first shopping

⚙️ Infrastructure & Systems

– Deployed 15 dedicated domains with corresponding mailboxes for 3-month campaign
– Implemented infrastructure rotation strategy for sustained deliverability
– Conducted continuous inbox placement testing
– Applied proactive deliverability management

📧 Strategic Execution

– Developed sequences addressing furniture pain points: return rates, showroom limitations, online competition
– Applied personalization based on store type, e-commerce maturity, competitive pressures
– Crafted messaging emphasizing turnkey AR, furniture-specific platform, return reduction ROI
– Achieved 10% reply rate from US furniture decision-makers

✅ Results

– 67 qualified meetings over 3-month US furniture retail campaign
– 10% reply rate from furniture store owners and retail managers
– Successfully positioned AR as competitive necessity rather than experimental technology
– Delivered pipeline across independent stores, regional chains, specialty retailers, e-commerce businesses
– Demonstrated value: ready-made Agmenty platform, 8+ years expertise, full-stack ownership, furniture-specific AR, return reduction