OccasionGenius

🎉 OccasionGenius: Events API Campaign Drives 502 Meetings in 6 Months at 10% Reply Rate

🎯 The Challenge

OccasionGenius, provider of a best-in-class Events API powered by a Personalized Interest Genome™, needed to reach decision-makers across multiple travel and hospitality verticals seeking to enhance customer experience through event discovery. With a RESTful API aggregating events from Eventbrite, Ticketmaster, and thousands of micro-sources, the challenge was: reaching buyers across diverse verticals (hotels, homeshare, travel apps, OTAs, booking engines) each with unique priorities, demonstrating value beyond a “simple data feed,” competing with in-house solutions and other content providers, proving how event discovery drives engagement, bookings, and brand equity. Success required tailored messaging for each vertical while maintaining campaign efficiency at scale.

🚀 Solution

🔍 Multi-Vertical Buyer Research

– Targeted product managers, heads of digital, CX leaders, partnerships directors across hotels, homeshare solutions, travel apps, OTAs, and booking engines
– Developed vertical-specific personas facing: low user engagement, weak content differentiation, short session times, guest experience gaps, limited add-on revenue
– Mapped pain points: difficulty keeping users engaged between bookings, lack of local/destination content, customer retention challenges, costly in-house content development
– Identified buying signals: product roadmap expansion, customer experience initiatives, app redesigns, partnership announcements, new market launches
– Researched travel tech trends: experience-led travel, personalization demand, destination content value, in-app engagement priorities

🎁 Events API Value Proposition

– Positioned unique offering: best-in-class Events API with Personalized Interest Genome™ connecting users to events they care about
– Emphasized comprehensive capabilities: content from national ticketing + thousands of micro-sources, relevance algorithms surfacing popular events, enhanced premium content (deduplicated, enriched), real-time discovery
– Showcased competitive advantages: easy-to-integrate fully documented RESTful API, best-in-class discovery technology, proprietary popularity/attendance algorithms
– Addressed buyer concerns by vertical: hotels (guest experience), homeshare (enrich stays), travel apps (engagement and session time), OTAs (differentiation), booking engines (value beyond transactions)
– Positioned value: increase engagement, deepen customer relationships, differentiate from competitors, build brand equity

⚙️ Infrastructure & Systems

– Deployed 50 dedicated domains with corresponding mailboxes for sustained 6-month campaign
– Implemented infrastructure rotation strategy for sustained deliverability
– Conducted continuous inbox placement testing
– Applied proactive deliverability management

📧 Strategic Execution

– Developed vertical-specific sequences for hotels, homeshare, travel apps, OTAs, and booking engines, each addressing unique pain points
– Applied personalization based on vertical, product maturity, user base, engagement priorities
– Crafted messaging emphasizing event discovery value, vertical-specific outcomes, easy API integration
– Achieved **10% reply rate** across all travel and hospitality verticals

✅ Results

– **502 qualified meetings** over 6-month multi-vertical campaign
– **10% reply rate** from decision-makers across travel and hospitality
– Successfully positioned the Events API as best-in-class discovery technology across diverse verticals
– Delivered pipeline across hotels, homeshare solutions, travel apps, OTAs, and booking engines
– Demonstrated value: comprehensive event content, Personalized Interest Genome™, real-time discovery, easy RESTful integration