Loyalty Health
Company website: www.loyaltyhealth.com
Problem:
Overcome lead quality skepticism, differentiate from low-quality vendors, prove inbound call value in saturated market.
Solution:
15 Mailboxes infrastructure
Insurance Market Research
High-Intent Lead Positioning
CRM Integration & Slack Integration
Campaign results:
88 Qualified Meetings
15% Reply Rate
3-Month Campaign
🎯 The Challenge
Loyalty Health Marketing, a performance marketing provider specializing in high-intent insurance leads, needed to reach insurance agents, agencies, and FMOs in a crowded lead generation market. The challenge: overcoming skepticism from insurance professionals burned by low-quality lead vendors, differentiating from countless competitors promising “exclusive” leads, and proving the quality of Medicare Advantage/T65 inbound calls before commitment. Success required demonstrating superior lead quality in an industry where trust is earned through results, not promises.
🚀 Approach
🔍 Insurance Industry ICP & Persona Research
- Targeted independent insurance agents, agency owners, FMO leaders, and insurance sales managers
- Developed buyer personas for agents selling Medicare Advantage, Final Expense, ACA, and Life Insurance
- Mapped pain points: lead quality issues, high cost-per-lead, low conversion rates, compliance concerns
- Identified agents actively purchasing leads or expanding into Medicare market
- Researched Annual Enrollment Period (AEP) timing and T65 market dynamics
🎁 High-Intent Lead Value Proposition
- Emphasized “ready-to-act” inbound calls vs. generic data lists
- Developed lead magnets demonstrating conversion advantages of high-intent Medicare/T65 calls
- Addressed insurance professional frustrations: dead-end leads, wrong demographics, vendor reliability
- Positioned as performance partner with Client Success Manager support
⚙️ Enterprise-Grade Infrastructure & Systems
- Deployed dedicated infrastructure for sustained 3-month campaign
- Implemented sophisticated rotation strategy for sustained deliverability
- Conducted continuous inbox placement testing
- Integrated with CRM for real-time pipeline tracking
- Established Slack integration for campaign visibility
- Built custom campaign portal with performance monitoring
- Applied proactive deliverability management
📧 Strategic Execution & Collaboration
- Timed sequences around Annual Enrollment Period and T65 prospect availability
- Applied personalization for Medicare Advantage, Final Expense, ACA, Life Insurance
- Addressed agent pain points: lead quality, conversion rates, commission potential
- Maintained weekly collaboration sessions
- Achieved exceptional 15% reply rate
✅ Results
- 88 qualified meetings over 3 months
- 15% reply rate from insurance agents, agencies, and FMO decision-makers
- Differentiated high-intent inbound calls from generic lead lists
- Delivered qualified pipeline with immediate lead generation needs
- Positioned as premium performance marketing partner in insurance vertical
📋 Insurance Segments Targeted:
Independent Insurance Agents, Multi-Line Agencies, FMOs, IMOs, Agency Owners focused on Medicare Advantage and T65 markets