InCharged
92% Inbox rate; 47% Open rate; 9% Reply rate.
Client:
www.incharged.com
Industry:
Problem:
The challenge was to make cold emailing work effectively by developing a unique strategy for outbound outreach and ensuring the highest possible deliverability.
Solution:
6 Mailboxes set and maintained
3 Months campaign duration
5879 Prospects approached
22340 Emails sent
Campaign results:
92% Inbox delivery rate
47% Open rate
9% Reply rate
58 Sales opportunities
InCharged is a US-based team of charging station innovators and tech experts. They specialize in creating scalable, modular mobile charging products that work with all devices and adapt to new technology. Their products provide a power boost, and their strategic marketing approach puts them in control of the customer experience.
When we began working together, the Before Hello team developed a robust outbound email system for cold campaigns across various markets. This helped InCharged define its Ideal Customer Profile (ICP) and achieve early success. Our support with outreach deliverability provided valuable insights into which markets were most likely to yield high-quality leads and which were most responsive to cold emails. We also developed an email infrastructure to facilitate outbound campaigns to form high-level partnerships with complementary companies, setting the stage for a successful conversion funnel.