InCharged

🎯 The Challenge

InCharged, a provider of branded cell phone charging stations, vending machines, and event technology, needed to reach event planners, brand activation managers, and experiential marketing teams in a crowded events industry. The challenge: competing with generic charging station providers and DIY solutions, demonstrating ROI of branded event tech beyond basic functionality, reaching decision-makers at major brands and agencies planning activations, and proving custom branding capabilities match high-end brand standards. Success required positioning InCharged’s white-glove service and innovation (UVC disinfecting lockers, VendX touchless vending) as premium event tech solutions.

🚀 Approach

🔍 Event Industry ICP Research

• Targeted event planners, brand activation managers, experiential marketing directors, and corporate event coordinators
• Developed personas for trade show organizers, festival producers, corporate event teams, and brand experience agencies
• Mapped pain points: attendee engagement, sponsor activation, brand visibility, logistical complexity, tech reliability
• Identified events requiring audience engagement solutions: conferences, festivals, product launches, brand activations
• Researched event technology trends and attendee expectations for connected experiences

🎁 Branded Event Tech Value Proposition

• Emphasized custom branding capabilities transforming functional tech into brand experiences
• Developed lead magnets showcasing major brand deployments: Google, ESPN, Coca-Cola, Uber, McDonald’s
• Addressed event planner concerns: on-time delivery guarantee, 24/7 tech support, nationwide network, white-glove service
• Positioned innovative products (UVC disinfecting lockers, VendX touchless vending, metal detectors) as differentiators
• Highlighted rent-or-purchase flexibility and overnight delivery for last-minute needs

⚙️ Infrastructure & Systems

• Deployed 15 dedicated domains with corresponding mailboxes for 6-month campaign
• Implemented infrastructure rotation strategy for sustained deliverability
• Conducted continuous inbox placement testing
• Integrated with CRM for pipeline management
• Established Slack integration for campaign visibility
• Built campaign portal with performance monitoring
• Applied proactive deliverability management

📧 Strategic Execution

• Developed sequences timed around major event seasons and planning cycles
• Applied personalization addressing event type, scale, and brand activation goals
• Crafted messaging balancing innovation with reliability and service guarantees
• Maintained weekly collaboration sessions
• Achieved 11% reply rate from event industry decision-makers

✅ Results

• 168 qualified meetings over 6 months
• 11% reply rate from event planners and brand activation teams
• Successfully positioned InCharged as premium event tech provider
• Delivered pipeline of major brand activations, corporate events, and festival opportunities
• Demonstrated ROI of branded charging stations as engagement and sponsor activation tools

🎪 Event Categories Targeted:

Trade shows, music festivals, corporate events, brand activations, product launches, sporting events, conferences, and experiential marketing campaigns