ICT Inc.
93% Inbox rate; 46% Open rate; 6% Reply rate
Client:
www.ictcompany.com
Industry:
Problem:
Utilize cold emailing campaigns to approach a large volume of contacts, maintain high deliverability, and increase the number of qualified leads each month to develop a predictable pipeline.
Solution:
20 Mailboxes set and maintained
24 Months campaign duration
528 736 Prospects approached
1 949 196 Emails sent
Campaign results:
93% Inbox delivery rate
46% Open rate
6% Reply rate
2343 Sales opportunities
ICT is the premier provider of electronics recycling and reselling services for enterprise IT equipment. Over the years, ICT has emerged as a trusted provider of electronics recycling solutions for various customers, ranging from technology companies to corporations and educational institutions.
The Before Hello team quickly familiarized themselves with the specific market and client requirements. This allowed us to effectively help generate SQL within high-level decision-makers through successful outbound email campaigns. By managing the client’s infrastructure and ensuring successful email deliverability across 20 mailboxes, BeforeHello established a long-standing solid partnership with the client.
Before Hello’s efforts consistently led to new deals entering the pipeline and converting, with notable companies such as GSK, EY, Boeing, PepsiCo, Philips, Oracle, Lenovo, Subway, Warner Bros., Samsung, Airbus, Hilton, Netflix, Siemens, Allergan, DFA, Henkel, Avis Budget, Ralph Lauren, Danone, Aramex, Claire’s, TGI Fridays, TED Conferences, Infosys, Shure Inc., American Tower, W.B. Mason, Spar Inc., Shure Inc., Planet Fitness and many others. Our team’s research and daily reporting aided the Client in better understanding their ideal prospects and the overall market. Sales opportunities were successfully converted into wins, resulting in exponential revenue growth over four months.