Bradyl Storage Solutions

🎯 The Challenge

Bradyl needed to penetrate the highly specialized multi-family real estate development market – a niche segment requiring surgical precision to separate from general commercial or residential developers. The challenge was identifying and reaching decision-makers exclusively within multi-family development firms (apartment complexes, residential towers, mixed-use projects) while filtering out single-family, commercial office, industrial, and retail developers. This required deep market intelligence and sophisticated targeting to ensure every outreach dollar focused on the correct vertical.

🚀 Approach

🔍 Specialized ICP & Buyer Persona Research

• Conducted comprehensive market analysis to identify and segment multi-family developers from broader real estate development landscape
• Developed detailed buyer personas for multi-family decision-makers: development directors, project managers, asset managers, portfolio executives
• Mapped organizational structures within leading multi-family development firms
• Identified key differentiators separating multi-family developers from other real estate segments
• Researched buying triggers, project timelines, and decision-making processes specific to multi-family development

🎁 Multi-Family Specific Value Proposition

• Created messaging and positioning tailored exclusively to multi-family development challenges
• Designed assets addressing unique pain points in apartment and residential tower projects
• Developed case studies and proof points relevant to multi-family portfolio management
• Crafted value propositions resonating with multi-family economics, unit mix optimization, and resident experience priorities

⚙️ Enterprise Infrastructure & Deliverability Management

• Deployed and maintained 30 dedicated domains with corresponding mailboxes across 36-month campaign
• Implemented sophisticated mailbox rotation strategy for sustained deliverability
• Conducted regular inbox placement testing and monitoring to ensure optimal reach
• Built complete CRM integration with custom setup for multi-family sales pipeline management
• Maintained technical excellence across 3-year campaign duration

📧 Strategic Execution

• Developed targeted email sequences optimized for multi-family developer personas
• Maintained 16% reply rate through 36 months of consistent optimization
• Continuously refined targeting criteria to improve multi-family segmentation accuracy
• Adapted messaging as market conditions and development trends evolved

✅ Results

• 1,647 qualified meetings generated over 36-month campaign
• $2,700,000+ in closed deals revenue directly attributed to campaign
• 16% reply rate demonstrating exceptional message-market fit in specialized vertical
• Successfully penetrated leading multi-family development firms nationwide

🏗️ Notable Multi-Family Developer Wins Include:

Greystar, Bozzuto, Trammel Crow Residential, Mill Creek Residential, Wood Partners, UDR, and many other top-tier multi-family developers