AIM Digital Group
Company website: www.aimdigitalgroup.com
Problem:
Reach business sellers at exit moment, find qualified buyers, differentiate from DIY platforms, prove brokerage value.
Solution:
15 Mailboxes infrastructure
Dual-Audience Research
Exit Signal Detection
Full-Service Positioning
Campaign results:
96% Deliverability rate
10% Reply Rate
1-Month Business Brokerage Campaign
36 Qualified Meetings
🎯 The Challenge
AIM Digital Group, a business brokerage specializing in buying and selling online businesses and websites, needed to reach entrepreneurs ready to exit their digital assets or acquire established online businesses. The challenge: identifying business owners at the right moment to sell (often a closely held decision), reaching both sellers with profitable online businesses and qualified buyers with acquisition capital, overcoming skepticism about broker value in a market where platforms like Flippa exist, and differentiating AIM’s white-glove service from DIY marketplace listings. Success required demonstrating brokerage expertise while targeting two distinct audiences with opposing needs.
🚀 Approach
🔍 Dual-Audience ICP Research
- Targeted online business owners (eCommerce, SaaS, content sites, marketplaces) showing exit signals
- Identified qualified buyers: entrepreneurs, investors, PE firms seeking online business acquisitions
- Developed buyer personas for business sellers: founders seeking liquidity, serial entrepreneurs, lifestyle business owners
- Mapped buyer personas: acquisition entrepreneurs, portfolio builders, strategic buyers
- Researched pain points: valuation uncertainty, deal security, negotiation complexity, time-to-close
- Identified businesses at exit inflection points: growth plateaus, founder burnout, strategic pivots
🎁 Full-Service Brokerage Value Proposition
- Emphasized comprehensive due diligence vs. DIY platform listings
- Developed lead magnets: business valuation guides, market analysis, deal structuring insights
- Crafted messaging addressing seller concerns: maximizing sale price, finding qualified buyers, deal security
- Positioned AIM’s negotiation expertise and 85% emotional intelligence approach to deal-making
- Highlighted Flippa partnership credibility and proven transaction track record
⚙️ Infrastructure & Systems
- Deployed 15 dedicated domains with corresponding mailboxes
- Implemented infrastructure rotation strategy for sustained deliverability
- Conducted continuous inbox placement testing
- Integrated with CRM for real-time pipeline management
- Established Slack integration for campaign visibility
- Built custom campaign portal with performance monitoring
- Applied proactive deliverability management throughout 30-day campaign
📧 Strategic Execution
- Developed dual sequences: one for potential sellers, one for qualified buyers
- Applied personalization addressing business type, revenue scale, and exit/acquisition readiness
- Crafted messaging balancing transaction expertise with relationship building
- Achieved 10% reply rate from business owners and acquisition entrepreneurs
✅ Results
- 36 qualified meetings within 30-day campaign
- 10% reply rate from online business owners and acquisition-minded entrepreneurs
- Successfully reached both sellers and buyers in competitive brokerage market
- Delivered qualified pipeline of exit-ready businesses and capitalized buyers
- Positioned AIM Digital Group as premium brokerage alternative to DIY platforms
💻 Online Business Categories Targeted:
eCommerce businesses, SaaS companies, content websites, affiliate sites, marketplaces, and digital assets across various niches and revenue scales